PSU launches dotBLUE AI, bringing leading AI tools together to advance toward an intelligent university
Amid the rapid growth and widespread use of artificial intelligence, AI has become an unavoidable part of daily life and the modern workplace. Having access to AI is now similar to having a thinking partner—one that can assist with analysis, decision-making, and more efficient work processes. Prince of Songkla University, or PSU, as one of Thailand’s leading higher education institutions, has placed strong importance on the responsible use of AI through dotBLUE AI, an intelligent assistant designed specifically to enhance the capabilities of the university’s students and personnel.
“dotBLUE AI is an enterprise-level generative AI system developed by Prince of Songkla University. Its strength lies not only in its intelligence, but also in its emphasis on security and privacy. Data entered into the system is kept within the university’s environment and is not used to train external public AI models.”
Asst. Prof. Dr. Chinnapong Angsuchotmetee, Assistant Director of the Office of Digital Innovation and Intelligent Systems for Digital Service Integration and Intelligent Systems at Prince of Songkla University, said the key strength of the dotBLUE platform is that it allows students to learn and experience AI tools from different providers in one place. He explained that the dotBLUE project began in response to the growing use of generative AI. The university has entered into agreements with various AI providers in order to make their services available through PSU’s own dotBLUE platform. This approach helps reduce inequality among students by ensuring that both those who can afford paid AI tools and those who cannot have access to AI equally. It also supports students in developing up-to-date digital literacy and AI literacy, helping them keep pace with technological change and avoid being left behind in an AI-driven world.
Asst. Prof. Dr. Chinnapong said the university is entering an important transition in the AI era and is preparing to launch the “AI On Tour” project across all five PSU campuses. The project aims to build understanding among students, lecturers, and staff about how learning and work must adapt as AI plays a greater role. He compared the current transition to the shift that many organizations faced 10 to 20 years ago, when manual work gradually moved toward tools such as Excel, which later became a basic skill for everyone. Today, the university is facing a similar turning point—moving from manual work toward effective collaboration with AI.
He added that the main goal is not simply to introduce new technology,
but to ensure that all groups within the university can understand AI,
use it properly, and work alongside it responsibly. This applies to
teaching, research, administration, and services. In the long term,
staff will be able to work more efficiently, lecturers will have tools
to support teaching and research, and students will be able to develop
skills that match the modern world. The development of dotBLUE AI is
therefore not only about bringing technology into the university. It is
about laying the foundation for people to use AI, work with AI, and grow
with AI ethically.
In the near future, dotBLUE AI will move beyond being a general AI support platform and develop into a specialized intelligent service system within the university. It will support teaching, learning, and organizational management in a more comprehensive way. One key service currently being tested internally is a tool similar to NotebookLM, but developed specifically for internal university use. It is designed to help users summarize, analyze, and connect information from documents and knowledge sources more conveniently and securely.
At the same time, the university plans to develop an AI Tutor, or virtual learning assistant, to help address the limits of lecturers’ time in supporting students. This may later be expanded into a virtual lecturer system for specific courses or individual learning needs, allowing students to ask questions, review lessons, or seek additional guidance at any time. For internal administration, the university also plans to integrate AI into key systems such as e-Document and e-Meeting. This will help improve work processes, make operations faster and more flexible, reduce repetitive tasks, and support easier data-based decision-making. For students, PSU plans to develop a Personal Agent, or personal intelligent assistant, connected to the university’s digital systems. Once users log in, the AI will be able to automatically present important information such as daily class schedules, relevant activities, and key news updates, reducing the need for users to search for everything by themselves.
“these developments show that dotBLUE AI is moving toward becoming the university’s AI infrastructure, covering learning, services, and administration. The development roadmap is now moving forward step by step, and the direction is expected to become clearer around June. By the beginning of the first semester of the 2026 academic year, AI use is expected to become more active across several areas of the university. This could mark an important moment as PSU moves fully into what may be called an AI season on campus.”
Prince of Songkla University, through the Office of Digital Innovation and Intelligent Systems, is bringing leading AI tools together in one platform through dotBLUE AI. The initiative aims to enhance the potential of students and personnel, lay the foundation for a modern university, and move PSU forward into the intelligent era.